Meta Pixel Setup for South African Shopify Stores.

const PIXEL_ID = 'YOUR_PIXEL_ID';

const loadFbq = () => {
  if (window.fbq) return;
  !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
  n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
  t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
  document,'script','https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', PIXEL_ID);
};

analytics.subscribe('page_viewed', () => { loadFbq(); fbq('track', 'PageView'); });

analytics.subscribe('product_viewed', (event) => {
  const p = event.data.productVariant;
  fbq('track', 'ViewContent', {
    content_ids: [p.sku],
    content_type: 'product',
    value: Number(p.price.amount),
    currency: p.price.currencyCode
  });
});

analytics.subscribe('product_added_to_cart', (event) => {
  const l = event.data.cartLine;
  fbq('track', 'AddToCart', {
    content_ids: [l.merchandise.sku],
    content_type: 'product',
    value: Number(l.cost.totalAmount.amount),
    currency: l.cost.totalAmount.currencyCode
  });
});

analytics.subscribe('checkout_completed', (event) => {
  const c = event.data.checkout;
  fbq('track', 'Purchase', {
    content_ids: c.lineItems.map((li) => li.variant.sku),
    content_type: 'product',
    value: Number(c.totalPrice.amount),
    currency: c.totalPrice.currencyCode,
    num_items: c.lineItems.length
  });
});

window.__metaConsent = false;

document.addEventListener('popia:consent:changed', (e) => {
  window.__metaConsent = e.detail.categories.marketing === true;
  if (window.__metaConsent && !window.fbq) {
    // Call loadFbq() defined above to insert the Pixel
    loadFbq();
    fbq('track', 'PageView');
  }
});

fbq('init', PIXEL_ID, {
  em: hashedEmail,     // SHA-256 lowercase
  ph: hashedPhone,     // SHA-256 E.164 without +
  ct: 'cape town',     // lowercase
  st: 'wc',            // province ISO, e.g. WC for Western Cape
  country: 'za',
  zp: '7441'
});